Olivier Blanchard – Social Media ROI

We’re excited about our next issue of CAREER Magazine, we caught up with Olivier Blanchard, Author of Social Media ROI this morning and he gave us a few nuggets on Social Media.

You can read more about his take on “Social Media Matters” as well as find out what he thinks about the future of social media, blogging, and how to get a return on your investment from social media. His feature drops Oct 15, 2012.  Here’s a quick video, …but just wait until you read the interview!

Having a “presence” in social media is worthless unless you do something with it.  It isn’t enough to merely have a blog, a YouTube channel, and accounts on Facebook, Twitter, and a half dozen other platforms.  Olivier Blanchard

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